SOCIAL:
To reach our target demographic, a series of three videos will be uploaded to Ditch the Vape Now's TikTok account.
PACKAGING:
When Gen Zers get uncomfortable, they distance themselves from the source that made them uncomfortable. So, why not make them uncomfortable right at the point of purchase with specially marked pod refill packages.
TARGETED NOTIFICATIONS:
When a word from the range of target words (vape, vaping, pods, juul, etc). is used, a message notification will appear. In addition, using location-targeted notifications, a notification from Maps will send a special "reminder" to the Gen Zer whenever they are in the vicinity of a store that sells pod refills (convenience stores, vaping shops, etc.). Typically, vapers will have a preferred store that they visit frequently for refills.
