ONLINE: CANVAS EXTENSION
Mr. Blue will be installed as an extension into Canvas, the online portal of the University of Toronto and 15+ other universities around the world.
Once clicked, students will enter the world of "Mr. Blue and Friends."
PARTNERSHIP w BOUNCEBACK ONTARIO
Based on what moods are most frequent in the students' tracker, Mr. Blue introduces friends who he believes could help. For students logging primarily anxiety in their tracker, they'll be introduced to Mr. Anxious and his helpful resource, BounceBack Ontario.
After devoting time to our own mental health, we have to remember our friends and family who are also in isolation.
SOCIAL: INSTAGRAM "MINI BOOKS"
Each character and their story will have their own "mini book" on Instagram, through the carousel feature. This will extend these cahracters' reach to beyond students, and appeal to a global audience who may be dealing with their own mental health struggles.
