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SOCIAL:
Get consumers hyped about the new tagline and brand overhaul through "sneak peaks" on Puma's Instagram page.
MERCH:
To further promote their new tagline, a new unisex clothing line will be released featuring retro colour combinations and colour-blocking styles. These will be sold both online and in retail locations.
PUMA x SPOTIFY COLLAB:
RETRO REVIVED needs some retro tunes to go with it. Select shoes will have a unique illustration on Puma's online store. Customers can scan the code for a secret retro song to match.
OOH:
In locations where restrictions are lifted and indoor malls are opened, electronic and print billboards will be scattered throughout malls to redirect customers to the nearest Puma store.
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